by Guy | 19 Sep, 2024 | Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Lifetime Value, Marketing, Profitability, Sales, Success
“We all need people who will give us feedback. That’s how we improve.” – Bill Gates Imagine having a customer base that not only buys from you but also tells you exactly what they need to stay loyal. Where every offering aligns perfectly with your customers’...
by Guy | 12 Sep, 2024 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, Growth, Lifetime Value, Marketing, Motivation, Strategy, Valuation
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs Picture this: Apple, a company with a $3 trillion valuation, has a brand worth over $1 trillion – that’s greater than the whole market cap of any company outside the top 8...
by Guy | 2 Dec, 2022 | Business - General, BusinessFitness, Customers, Growth, Leadership, Lifetime Value, Profitability, Sales, Strategy
If we look at the three variables in company profitability – sales volume, price and costs – the one that has the greatest impact on profits is price. And yet many businesses place their highest emphasis on the other two areas, leaving money on the table,...
by Guy | 31 Aug, 2022 | Airlines, Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, HR & Personnel, Leadership, Lifetime Value, Marketing, Motivation
A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...
by Guy | 21 Apr, 2022 | Business - General, BusinessFitness, Coaching, Disruption, Economy, Leadership, Lifetime Value, Profitability, Recession, Risk, Strategy, Success
In my previous post, I touched on why a little inflation is desirable, but high inflation almost inevitably leads to a recession, and presents a number of challenges and risks to business, including: Rising input / running and borrowing costs Declining customer demand...
by Guy | 23 Feb, 2022 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Growth, Leadership, Lifetime Value, Marketing, Profitability, Sales, Strategy, Success, Valuation
We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
