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Performing a Competitor Analysis – “Study the past if you would define the future.”  – Confucius

Performing a Competitor Analysis – “Study the past if you would define the future.”  – Confucius

by | Sep 14, 2023 | Business - General, BusinessFitness, Customers, Growth, Leadership, Marketing, Risk, Strategy, Success

In the world of business, understanding where you stand in relation to your competitors is essential. It’s like sailing – in a race you need to know the positions of other ships and of weather systems to navigate effectively. This is where a competitor analysis...
Finding Your Why – “People don’t buy what you do, they buy why you do it.” – Simon Sinek

Finding Your Why – “People don’t buy what you do, they buy why you do it.” – Simon Sinek

by | Aug 10, 2023 | Business - General, BusinessFitness, Culture, Customers, Excellence, Leadership, Marketing, Motivation, Success

Are you missing the point when you talk about your business? While this has long been true, where people have talked about features instead of the benefits a product or service can give, today’s savvy buyer is looking for even more: they’re looking for a business with...
“Predicting rain doesn’t count, building an ark does.” – Warren Buffett

“Predicting rain doesn’t count, building an ark does.” – Warren Buffett

by | May 24, 2023 | Board & Governance, Business - General, BusinessFitness, Culture, Customers, Disruption, Economy, Excellence, Leadership, Motivation, Recession, Risk, Strategy, Success

Are you “predicting rain” for your business? And are you ready for the tough times if they come? After all, we’re living in some turbulent times: a war in Europe impacting the globe, sabre-rattling around China that could escalate, growing weather pattern instability...
How to Ruin Your Reputation and Brand – Lessons from Turkish Airlines

How to Ruin Your Reputation and Brand – Lessons from Turkish Airlines

by | Aug 31, 2022 | Airlines, Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, HR & Personnel, Leadership, Lifetime Value, Marketing, Motivation

A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...