by Guy | Sep 14, 2023 | Business - General, BusinessFitness, Customers, Growth, Leadership, Marketing, Risk, Strategy, Success
In the world of business, understanding where you stand in relation to your competitors is essential. It’s like sailing – in a race you need to know the positions of other ships and of weather systems to navigate effectively. This is where a competitor analysis...
by Guy | Aug 10, 2023 | Business - General, BusinessFitness, Culture, Customers, Excellence, Leadership, Marketing, Motivation, Success
Are you missing the point when you talk about your business? While this has long been true, where people have talked about features instead of the benefits a product or service can give, today’s savvy buyer is looking for even more: they’re looking for a business with...
by Guy | May 24, 2023 | Board & Governance, Business - General, BusinessFitness, Culture, Customers, Disruption, Economy, Excellence, Leadership, Motivation, Recession, Risk, Strategy, Success
Are you “predicting rain” for your business? And are you ready for the tough times if they come? After all, we’re living in some turbulent times: a war in Europe impacting the globe, sabre-rattling around China that could escalate, growing weather pattern instability...
by Guy | Dec 2, 2022 | Business - General, BusinessFitness, Customers, Growth, Leadership, Lifetime Value, Profitability, Sales, Strategy
If we look at the three variables in company profitability – sales volume, price and costs – the one that has the greatest impact on profits is price. And yet many businesses place their highest emphasis on the other two areas, leaving money on the table,...
by Guy | Oct 21, 2022 | Business - General, BusinessFitness, Culture, Customers, Disruption, Economy, Excellence, Growth, HR & Personnel, Leadership, Strategy, Success
We live in a VUCA world, and yet there are companies that, despite the volatility, uncertainty, complexity and ambiguity, there are companies that continue to thrive – that go from good to great. Jim Collins is one of the top business and management thinkers of our...
by Guy | Aug 31, 2022 | Airlines, Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, HR & Personnel, Leadership, Lifetime Value, Marketing, Motivation
A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...