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“There is only one boss. The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else.” – Sam Walton

“There is only one boss. The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else.” – Sam Walton

Is anybody better able to make statements about customers and business than Sam Walton? After all, he founded what is now the world’s biggest retail group, Walmart, as a discount store in Rogers, Arkansas, just under 60 years ago, in 1962. Today, that single discount...
Too Many Managers? How You Can Lead Your Business to Greater Success.

Too Many Managers? How You Can Lead Your Business to Greater Success.

Since 1983, employment in the US has increased by some 40%, but the number of management staff has more than doubled. There are simply far too many managers and organizational layers today – completely contrary to Peter Drucker’s predictions in 1988 that within 20...
“Businesses often forget about their current customers [audience] – the people who are already listening, buying, and engaging.” – Paul Jarvis

“Businesses often forget about their current customers [audience] – the people who are already listening, buying, and engaging.” – Paul Jarvis

Have you ever felt, as an existing customer of a business, that you’re less important to that business than a brand-new customer? It’s certainly happened to me… Often, I see businesses focusing all their efforts on chasing new customers – big marketing drives in that...