by Guy | Aug 2, 2021 | Advertising, Business - General, BusinessFitness, Customers, Economy, Lifetime Value, Marketing, Profitability, Sales, Social Media
I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...
by Guy | Jul 28, 2021 | Business - General, BusinessFitness, Excellence, Growth, HR & Personnel, Leadership, Motivation, Profitability
Following last week’s post about how “Defining Your Ideal Customer Boost Profits,” I now want to turn to another very important consideration: your ideal employee. Research shows that almost 75% of people have left a job because of a cultural mismatch. Given the costs...
by Guy | Jul 26, 2021 | Business - General, BusinessFitness, Customers, Disruption, Excellence, Growth, Leadership, Motivation, Productivity, Profitability
Customers #Disruption #Excellence #Growth #Opportunity #Planning #ProblemSolving #Resilience #Success #Teams #Unstoppable #Winners #QOTWThis is really a continuation of the thinking around last week’s post, “Opportunity doesn’t make appointments” – you should not just...
by Guy | Jul 21, 2021 | Advertising, Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Lifetime Value, Marketing, Profitability, Sales, Strategy
Do you know who your ideal customer is? Who you would most like to have as customers for your business, and is your business set up to attract and retain them? Businesses often evolve from selling to an initial small base of customers to trying to serve a wider and...
by Guy | Jul 19, 2021 | Board & Governance, Business - General, BusinessFitness, Disruption, Growth, Strategy
Being able to take advantage of opportunities is about preparation, as the entrepreneur, investor and author, Tim Fargo, says. Or, to put it another way, in the words of Roman philosopher, Lucius Annaeus Seneca, “Luck is when preparation meets opportunity.” Without...
by Guy | Jul 15, 2021 | Board & Governance, Business - General, BusinessFitness, Customer Service, Disruption, HR & Personnel, Leadership, Lifetime Value, Pandemic, COVID, Strategy
With anarchy gripping parts of South Africa, business owners here – even those not directly in the path of the violence – are facing the real prospect of serious issues with their businesses: staff safety, supply chain, customers, payment systems and general...
by Guy | Jul 12, 2021 | Business - General, BusinessFitness, Disruption, Excellence, Growth, HR & Personnel, Leadership, Productivity
What great words from the late Jim Rohn, a great American entrepreneur, author and speaker, succinctly showing the value of continued self-education. While there’s no question of the value of education, there is equally no question that it needs to continue throughout...
by Guy | Jul 7, 2021 | Business - General, BusinessFitness, HR & Personnel, Motivation, Pandemic, COVID, Productivity, Upturn, Work Life Balance, Working From Home
We’re looking at a new world of work. As we see many countries easing restrictions with vaccination programs reaching a critical mass of the population, companies are opening up more, and staff are now increasingly evaluating their current roles and the way...
by Guy | Jul 5, 2021 | Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Lifetime Value, Marketing, Sales
No doubt the sentiment behind this goes back to the earliest days of business, but Henry Ford summed it up nicely. And yet, it seems, it’s something so often ignored, or at least forgotten: without customers you have no business! I had a couple of great reminders of...
by Guy | Jun 30, 2021 | Business - General, BusinessFitness, Growth, Leadership, Strategy, Work Life Balance
In their book, “Scale – Seven Principles to Grow Your Business and Get Your Life Back,” Jeff Hoffman and David Finkel pose the question, “What would happen to my business if I were hit by a bus?” Surveying more than 1000 business owners, they found that, on average,...
