The BusinessFitness Blog
Thoughts on topics to help you make more of your business…
“Sell the problem you solve. Not the Product.” – Unknown
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then...
Planning for 2022 – 5 Priorities for CEOs & the Board
Reading an article on 2022 priorities for CEOs and the board by McKinsey recently reinforced my view that this is not just for large corporates, as so many people think. The priorities are equally valid for SMEs, too –...
“Expect the best. Prepare for the worst. Capitalize on what comes.” – Zig Ziglar
Another great quote from Zig Ziglar this week – success in business really is about planning: prepare for the worst although you expect the best, which is just human nature after all, while being ready to capitalize on...
OKR – Measuring What Matters
One of the most difficult things for leaders is accurately measuring performance of the team – it’s key for skills development and business success. Many approaches exist, from appraisals and ranking to systems like...
“Control your expenses better than your competition. This is where you can always find the competitive advantage.” – Sam Walton
Another great piece of advice from Sam Walton – creating an environment where you control your expenses (costs) gives you a great competitive advantage, particularly in a business that’s been going for a while. One of...
6 Ways to Better Leadership
We all know things are different and, for many, tough with all the changes we’re seeing in the world. Business (and political) leadership is under increasing scrutiny and this trend will continue. Add to this “The...
“There is only one boss. The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else.” – Sam Walton
Is anybody better able to make statements about customers and business than Sam Walton? After all, he founded what is now the world’s biggest retail group, Walmart, as a discount store in Rogers, Arkansas, just under...
Too Many Managers? How You Can Lead Your Business to Greater Success.
Since 1983, employment in the US has increased by some 40%, but the number of management staff has more than doubled. There are simply far too many managers and organizational layers today – completely contrary to...
![“Businesses often forget about their current customers [audience] – the people who are already listening, buying, and engaging.” – Paul Jarvis](https://i2.wp.com/businessfitness.biz/wp-content/uploads/2021/11/appreciate-business-suctomer-pexels-rodnae-productions-7563657.jpg?resize=400%2C250&ssl=1 "Blog 12")
“Businesses often forget about their current customers [audience] – the people who are already listening, buying, and engaging.” – Paul Jarvis
Have you ever felt, as an existing customer of a business, that you’re less important to that business than a brand-new customer? It’s certainly happened to me… Often, I see businesses focusing all their efforts on...
3 Rs of Great Leadership – Results, Reputation and Relationships
What makes for great leadership? It used to be simply one of providing the best returns to shareholders, and so was focused on results, but we now realise that the other two Rs, reputation and relationships are equally...
“Attitude, not Aptitude, determines Altitude.” – Zig Ziglar
I love this quote from Zig Ziglar, the motivation speaker, author and salesman. Success – or altitude as it is used here – really is all about attitude. Although aptitude plays a part, when all’s said and done,...
Is Your Business Ready for “The Perfect Storm”?
I don’t know if you’ve seen this great MindBullet entitled “China’s Perfect Storm” which was “written from 30 years in the future”. For those of you unfamiliar with it, MindBullets sends out a weekly ‘bullet’ written...