by Guy | Aug 31, 2022 | Airlines, Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, HR & Personnel, Leadership, Lifetime Value, Marketing, Motivation
A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...
by Guy | Apr 5, 2022 | Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Growth, Marketing, Success
How many times have you asked your customers what they want when interacting with your business? Or, do you sit with your product team and come up with great new ideas that you implement and then announce, because the secrecy gives you an additional time edge over...
by Guy | Feb 23, 2022 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Growth, Leadership, Lifetime Value, Marketing, Profitability, Sales, Strategy, Success, Valuation
We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
by Guy | Nov 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Marketing, Sales, Success
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then wonder why the customer is not jumping at the...
by Guy | Nov 1, 2021 | Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Marketing, Profitability, Sales, Uncategorized
Have you ever felt, as an existing customer of a business, that you’re less important to that business than a brand-new customer? It’s certainly happened to me… Often, I see businesses focusing all their efforts on chasing new customers – big marketing drives in that...
by Guy | Aug 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Excellence, Growth, Marketing, Profitability, Sales, Success
Of course, what Jack Welch meant by this is not that you simply give up, but you go and find a competitive advantage so you can compete effectively. We often look at competitive advantage too narrowly, at just one or two aspects, with price being the most common one....