by Guy | Sep 14, 2023 | Business - General, BusinessFitness, Customers, Growth, Leadership, Marketing, Risk, Strategy, Success
In the world of business, understanding where you stand in relation to your competitors is essential. It’s like sailing – in a race you need to know the positions of other ships and of weather systems to navigate effectively. This is where a competitor analysis...
by Guy | Aug 31, 2023 | Business - General, BusinessFitness, Culture, Excellence, Growth, HR & Personnel, Leadership, Marketing, Motivation
Establishing Your Values: Guiding Principles for Business Success A company’s values are the bedrock of a successful business. They shape a company’s culture, guide decision-making, and define its brand identity. As the O.C. Tanner survey I’ve mentioned...
by Guy | Aug 24, 2023 | Business - General, BusinessFitness, Excellence, Growth, HR & Personnel, Leadership, Marketing, Motivation, Strategy
Image by Freepik In business, having a clear mission statement is crucial for guiding your company’s growth and decision-making processes, as entrepreneur and small business guru Anita Campbell rightly stated. Understanding the Power of a Mission...
by Guy | Aug 10, 2023 | Business - General, BusinessFitness, Culture, Customers, Excellence, Leadership, Marketing, Motivation, Success
Are you missing the point when you talk about your business? While this has long been true, where people have talked about features instead of the benefits a product or service can give, today’s savvy buyer is looking for even more: they’re looking for a business with...
by Angela Gerard | Jun 6, 2023 | Business - General, BusinessFitness, Growth, Marketing, Sales, Social Networking, Strategy
Initiating a business venture may seem simple but nurturing growth and distinguishing it from other companies are entirely distinct challenges, so an alternative manner of thinking and specialized skills are needed. Balancing profitability with sustaining momentum and...
by Guy | Aug 31, 2022 | Airlines, Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, HR & Personnel, Leadership, Lifetime Value, Marketing, Motivation
A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...