by Guy | Dec 2, 2022 | Business - General, BusinessFitness, Customers, Growth, Leadership, Lifetime Value, Profitability, Sales, Strategy
If we look at the three variables in company profitability – sales volume, price and costs – the one that has the greatest impact on profits is price. And yet many businesses place their highest emphasis on the other two areas, leaving money on the table,...
by Guy | Aug 31, 2022 | Airlines, Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, HR & Personnel, Leadership, Lifetime Value, Marketing, Motivation
A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...
by Guy | Apr 21, 2022 | Business - General, BusinessFitness, Coaching, Disruption, Economy, Leadership, Lifetime Value, Profitability, Recession, Risk, Strategy, Success
In my previous post, I touched on why a little inflation is desirable, but high inflation almost inevitably leads to a recession, and presents a number of challenges and risks to business, including: Rising input / running and borrowing costs Declining customer demand...
by Guy | Feb 23, 2022 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Growth, Leadership, Lifetime Value, Marketing, Profitability, Sales, Strategy, Success, Valuation
We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
by Guy | Nov 8, 2021 | Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Lifetime Value, Success
Is anybody better able to make statements about customers and business than Sam Walton? After all, he founded what is now the world’s biggest retail group, Walmart, as a discount store in Rogers, Arkansas, just under 60 years ago, in 1962. Today, that single discount...
by Guy | Aug 2, 2021 | Advertising, Business - General, BusinessFitness, Customers, Economy, Lifetime Value, Marketing, Profitability, Sales, Social Media
I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...