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“Never change things by fighting the existing reality…to change something build a new model that makes the existing model obsolete.” – R. Buckminster Fuller

“Never change things by fighting the existing reality…to change something build a new model that makes the existing model obsolete.” – R. Buckminster Fuller

While most changes to business models are incremental, we should always be looking to see how we can make our existing model obsolete by replacing it with something new. Incremental changes are, of course, much easier to copy and so any such changes will only give you...