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“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...
“Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear.” – Norman Vincent Peale

“Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear.” – Norman Vincent Peale

In this time of constant, swift change, exacerbated by uncertainty over government actions, there is a temptation to sit and wait for things to get better. After all, we don’t really know what impact the next diktat will have or when it will be imposed, and we’re...