by Guy | Aug 2, 2021 | Advertising, Business - General, BusinessFitness, Customers, Economy, Lifetime Value, Marketing, Profitability, Sales, Social Media
I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...
by Guy | May 20, 2021 | Business - General, BusinessFitness, Economy, Growth, HR & Personnel, Leadership, Motivation, Productivity, Recession, Working From Home
CEOs, like anyone else, have fears, and because of the importance of their role these fears can have a profound impact on the organisation and the people in it. This makes it vital they understand and acknowledge their fears so they can work on them. Imposter Syndrome...
by Guy | Mar 29, 2021 | BusinessFitness, Economy, Leadership, Motivation, Recession, Strategy, Upturn
In this time of constant, swift change, exacerbated by uncertainty over government actions, there is a temptation to sit and wait for things to get better. After all, we don’t really know what impact the next diktat will have or when it will be imposed, and we’re...
by Guy | Apr 12, 2013 | Business - General, Cities, Economy, Lifestyle, Productivity, Strategy, Technology, Working From Home
The previous post showed how technology is enabling location independence for the workforce for the first time since the Industrial Revolution created the need for urbanisation. Smart devices, such as smartphones and powerful tablets, are providing people with the...
by Guy | Dec 5, 2012 | Board & Governance, Board of Directors, Business - General, Economy, Europe, Productivity, Recession, Welfare State
There’s an interesting scuffle about tax going on in the British media at the moment – and it seems that the Government is in danger of being responsible for companies contravening the Companies Act which was rewritten in 2006. This scuffle started a few months...
by Guy | Dec 17, 2011 | Banking, Business - General, Economy, Europe, Investing, Recession
There’s been an enormous amount of ink used on the ‘veto’ that David Cameron used in Europe last week, with warnings of dire consequences if the UK doesn’t help to support the Euro. Frankly, I don’t understand this as the Euro has been...
