“If I had to run a company on three measures, those measures would be customer satisfaction, employee satisfaction, and cash flow.” – Jack Welch

“If I had to run a company on three measures, those measures would be customer satisfaction, employee satisfaction, and cash flow.” – Jack Welch

A great comment by the legendary Jack Welch. I think few business owners would disagree with the measures of customer and employee satisfaction, but many might question seeing cash flow, as opposed to profit, as the third measure. But a profitable company can still be...
4 is the New 2 – How Becoming a B4B, or B4C, Business Will Boost Your Company

4 is the New 2 – How Becoming a B4B, or B4C, Business Will Boost Your Company

We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
“Businesses often forget about their current customers [audience] – the people who are already listening, buying, and engaging.” – Paul Jarvis

“Businesses often forget about their current customers [audience] – the people who are already listening, buying, and engaging.” – Paul Jarvis

Have you ever felt, as an existing customer of a business, that you’re less important to that business than a brand-new customer? It’s certainly happened to me… Often, I see businesses focusing all their efforts on chasing new customers – big marketing drives in that...