by Guy | Apr 25, 2024 | Business - General, BusinessFitness, Customers, Growth, Leadership, Profitability, Risk, Sales, Strategy, Success
“Customers will only buy your product if they believe that the value they’re receiving is greater than the price they’re paying; otherwise, why would they pay?” – Warren Buffett Imagine having a lever in your business that you could pull to effortlessly raise...
by Guy | Dec 28, 2023 | Business - General, BusinessFitness, Customers, Growth, Marketing, Publishing, Sales, Social Media
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy This statement by David Ogilvy, the legendary figure in the world of advertising, profoundly captures the essence of what a Call-to-Action...
by Guy | Dec 20, 2023 | Advertising, Business - General, BusinessFitness, Culture, Customers, Growth, Marketing, Motivation, Profitability, Sales, Social Media, Strategy, Valuation
“Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.” – Peter Forbes Imagine a world where every business conversation, pitch, or meeting leaves a lasting, vivid imprint on your...
by Guy | Dec 7, 2023 | Business - General, BusinessFitness, Customers, Growth, Marketing, Sales, Success
“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.” – Seth Godin An elevator pitch should capture attention immediately...
by Guy | Nov 30, 2023 | Business - General, BusinessFitness, Culture, Growth, Leadership, Profitability, Risk, Sales, Strategy, Success
“Success is not just about making money; it’s about making a difference and managing it wisely.” – Unknown. This timeless quote emphasises that while profitability is essential for business success, it must be balanced, achieving harmony in business across...
by Angela Gerard | Jun 6, 2023 | Business - General, BusinessFitness, Growth, Marketing, Sales, Social Networking, Strategy
Initiating a business venture may seem simple but nurturing growth and distinguishing it from other companies are entirely distinct challenges, so an alternative manner of thinking and specialized skills are needed. Balancing profitability with sustaining momentum and...
