by Angela Gerard | Jun 6, 2023 | Business - General, BusinessFitness, Growth, Marketing, Sales, Social Networking, Strategy
Initiating a business venture may seem simple but nurturing growth and distinguishing it from other companies are entirely distinct challenges, so an alternative manner of thinking and specialized skills are needed. Balancing profitability with sustaining momentum and...
by Guy | Dec 2, 2022 | Business - General, BusinessFitness, Customers, Growth, Leadership, Lifetime Value, Profitability, Sales, Strategy
If we look at the three variables in company profitability – sales volume, price and costs – the one that has the greatest impact on profits is price. And yet many businesses place their highest emphasis on the other two areas, leaving money on the table,...
by Guy | Jun 28, 2022 | Board & Governance, Business - General, BusinessFitness, Leadership, Profitability, Risk, Sales, Success, Valuation
A great comment by the legendary Jack Welch. I think few business owners would disagree with the measures of customer and employee satisfaction, but many might question seeing cash flow, as opposed to profit, as the third measure. But a profitable company can still be...
by Guy | Feb 23, 2022 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Growth, Leadership, Lifetime Value, Marketing, Profitability, Sales, Strategy, Success, Valuation
We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
by Guy | Jan 19, 2022 | Board of Directors, Business - General, BusinessFitness, Culture, Excellence, Growth, Leadership, Profitability, Sales, Success
One thing is certain – this year will be different to all the years that have gone before it (note – it always is!). So, how can we maximise the chances of business success this year? Here are some ways to do this. A Deep Dive Into Your Business You might think you...
by Guy | Nov 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Marketing, Sales, Success
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then wonder why the customer is not jumping at the...
