by Guy | Jun 18, 2011 | Business - General, Economy, Productivity, Publishing, Recession, Technology, Upturn, Welfare State
Johannes Gutenberg’s invention of the printing press in 1440 heralded the start of mass communication – for the first time, text could be reproduced quickly and inexpensively for a large audience. Of course, very few people could read in those days and many...
by Guy | Nov 25, 2009 | Advertising, Business - General, Marketing, Publishing, Strategy, Technology
As we approach the end of 2009, this question becomes all the more relevant. With a full year of advertising revenues down, subscriptions and renewals declining and staff being laid off to cut costs, there have to be questions as to how the publishing industry can...
