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Defining Your Ideal Customer Boosts Profits

Defining Your Ideal Customer Boosts Profits

Do you know who your ideal customer is? Who you would most like to have as customers for your business, and is your business set up to attract and retain them? Businesses often evolve from selling to an initial small base of customers to trying to serve a wider and...
“It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages.” – Henry Ford

“It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages.” – Henry Ford

No doubt the sentiment behind this goes back to the earliest days of business, but Henry Ford summed it up nicely. And yet, it seems, it’s something so often ignored, or at least forgotten: without customers you have no business! I had a couple of great reminders of...