by Guy | Nov 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Marketing, Sales, Success
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then wonder why the customer is not jumping at the...
by Guy | Aug 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Excellence, Growth, Marketing, Profitability, Sales, Success
Of course, what Jack Welch meant by this is not that you simply give up, but you go and find a competitive advantage so you can compete effectively. We often look at competitive advantage too narrowly, at just one or two aspects, with price being the most common one....
by Guy | Aug 2, 2021 | Advertising, Business - General, BusinessFitness, Customers, Economy, Lifetime Value, Marketing, Profitability, Sales, Social Media
I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...
by Guy | Jul 21, 2021 | Advertising, Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Lifetime Value, Marketing, Profitability, Sales, Strategy
Do you know who your ideal customer is? Who you would most like to have as customers for your business, and is your business set up to attract and retain them? Businesses often evolve from selling to an initial small base of customers to trying to serve a wider and...
by Guy | May 2, 2010 | Advertising, Airlines, Banking, Business - General, Customer Service, Lifetime Value, Recession, Social Media, Strategy
Image via Wikipedia 2010 certainly seems to be going down as the year when the proverbial corporate skeletons are coming out of the cupboard: Toyota – which had built its brand on reliable, safe vehicles – recalls many millions of cars all around the world in an...
by Guy | Apr 12, 2010 | Advertising, Business - General, Customer Service, Marketing, Social Networking
Image via CrunchBase With Twitter set to pass the magic 100 Million user mark later this month, or early May, and the company having been valued at around a Billion Dollars last year, it’s moved from the realms of novelty. So, should business sit up and take note; is...
