by Guy | Mar 10, 2010 | Advertising, Business - General, Customer Experience, CX, Customer Service, Lifetime Value, Marketing, Strategy
Image by 33 Interactions via Flickr We talk a good deal about customer loyalty nowadays, but do we really understand it and know how to gain it? The “1 to 1” gurus, Peppers & Rogers, define three sorts of Customer Loyalty: Emotional Loyalty – this is about how...
by Guy | Nov 25, 2009 | Advertising, Business - General, Marketing, Publishing, Strategy, Technology
As we approach the end of 2009, this question becomes all the more relevant. With a full year of advertising revenues down, subscriptions and renewals declining and staff being laid off to cut costs, there have to be questions as to how the publishing industry can...
