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“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...
“The best way to predict your future is to create it.” – Abraham Lincoln

“The best way to predict your future is to create it.” – Abraham Lincoln

Customers #Disruption #Excellence #Growth #Opportunity #Planning #ProblemSolving #Resilience #Success #Teams #Unstoppable #Winners #QOTWThis is really a continuation of the thinking around last week’s post, “Opportunity doesn’t make appointments” – you should not just...
Defining Your Ideal Customer Boosts Profits

Defining Your Ideal Customer Boosts Profits

Do you know who your ideal customer is? Who you would most like to have as customers for your business, and is your business set up to attract and retain them? Businesses often evolve from selling to an initial small base of customers to trying to serve a wider and...