by Guy | Nov 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Marketing, Sales, Success
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then wonder why the customer is not jumping at the...
by Guy | Nov 24, 2021 | Board & Governance, Business - General, BusinessFitness, Growth, Leadership, Productivity, Profitability, Strategy, Success
Reading an article on 2022 priorities for CEOs and the board by McKinsey recently reinforced my view that this is not just for large corporates, as so many people think. The priorities are equally valid for SMEs, too – especially those looking for growth in the years...
by Guy | Nov 22, 2021 | Board & Governance, Business - General, BusinessFitness, Leadership, Strategy, Success
Another great quote from Zig Ziglar this week – success in business really is about planning: prepare for the worst although you expect the best, which is just human nature after all, while being ready to capitalize on what comes – most likely something between the...
by Guy | Nov 17, 2021 | Business - General, BusinessFitness, Excellence, HR & Personnel, Leadership, Motivation, Productivity, Strategy
One of the most difficult things for leaders is accurately measuring performance of the team – it’s key for skills development and business success. Many approaches exist, from appraisals and ranking to systems like KPIs, Balanced Scorecards, OKRs and others. The...
by Guy | Nov 15, 2021 | Business - General, BusinessFitness, Leadership, Profitability, Strategy, Valuation
Another great piece of advice from Sam Walton – creating an environment where you control your expenses (costs) gives you a great competitive advantage, particularly in a business that’s been going for a while. One of the biggest areas of potential saving is what I...
