by Guy | Aug 2, 2021 | Advertising, Business - General, BusinessFitness, Customers, Economy, Lifetime Value, Marketing, Profitability, Sales, Social Media
I’m always amazed by how often one of the first areas cut when a business is looking to save money is advertising / marketing. Henry Ford perfectly sums up why this is a case of ‘penny wise, pound foolish.’ The problem is that advertising can, and should, lead to more...
by Guy | Jul 28, 2021 | Business - General, BusinessFitness, Excellence, Growth, HR & Personnel, Leadership, Motivation, Profitability
Following last week’s post about how “Defining Your Ideal Customer Boost Profits,” I now want to turn to another very important consideration: your ideal employee. Research shows that almost 75% of people have left a job because of a cultural mismatch. Given the costs...
by Guy | Jul 26, 2021 | Business - General, BusinessFitness, Customers, Disruption, Excellence, Growth, Leadership, Motivation, Productivity, Profitability
Customers #Disruption #Excellence #Growth #Opportunity #Planning #ProblemSolving #Resilience #Success #Teams #Unstoppable #Winners #QOTWThis is really a continuation of the thinking around last week’s post, “Opportunity doesn’t make appointments” – you should not just...
by Guy | Jul 21, 2021 | Advertising, Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Lifetime Value, Marketing, Profitability, Sales, Strategy
Do you know who your ideal customer is? Who you would most like to have as customers for your business, and is your business set up to attract and retain them? Businesses often evolve from selling to an initial small base of customers to trying to serve a wider and...
by Guy | Jul 19, 2021 | Board & Governance, Business - General, BusinessFitness, Disruption, Growth, Strategy
Being able to take advantage of opportunities is about preparation, as the entrepreneur, investor and author, Tim Fargo, says. Or, to put it another way, in the words of Roman philosopher, Lucius Annaeus Seneca, “Luck is when preparation meets opportunity.” Without...
