by Guy | Jun 28, 2022 | Board & Governance, Business - General, BusinessFitness, Leadership, Profitability, Risk, Sales, Success, Valuation
A great comment by the legendary Jack Welch. I think few business owners would disagree with the measures of customer and employee satisfaction, but many might question seeing cash flow, as opposed to profit, as the third measure. But a profitable company can still be...
by Guy | Feb 23, 2022 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Growth, Leadership, Lifetime Value, Marketing, Profitability, Sales, Strategy, Success, Valuation
We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
by Guy | Jan 19, 2022 | Board of Directors, Business - General, BusinessFitness, Culture, Excellence, Growth, Leadership, Profitability, Sales, Success
One thing is certain – this year will be different to all the years that have gone before it (note – it always is!). So, how can we maximise the chances of business success this year? Here are some ways to do this. A Deep Dive Into Your Business You might think you...
by Guy | Nov 30, 2021 | Advertising, Business - General, BusinessFitness, Customers, Marketing, Sales, Success
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then wonder why the customer is not jumping at the...
by Guy | Nov 1, 2021 | Business - General, BusinessFitness, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Marketing, Profitability, Sales, Uncategorized
Have you ever felt, as an existing customer of a business, that you’re less important to that business than a brand-new customer? It’s certainly happened to me… Often, I see businesses focusing all their efforts on chasing new customers – big marketing drives in that...
by Guy | Sep 22, 2021 | Business - General, BusinessFitness, Customers, Growth, Profitability, Sales, Success, Valuation
Often, when we look at a business, it seems that big changes are needed if the business is to achieve decent levels of profitability. However, the reality is that small changes to the critical levers in a business can lead to huge increases overall, due to the...