by Guy | 30 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Customer Experience, CX, Customers, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Technology
“If your business is not on the internet, then your business will be out of business.” – Bill Gates Introduction: Your Website Never Sleeps – But Is It Working While You Do? It’s 2 AM on a Sunday, and you’re sleeping peacefully. A potential customer halfway across...
by Guy | 23 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Leadership, Marketing, Risk, Sales, Social Networking, Strategy, Success, Technology
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker Introduction – Why Marketing Means Nothing Until It Sells You’ve spent $5,000 on Facebook ads this quarter. Your blog...
by Guy | 9 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customers, Excellence, Growth, Leadership, Lifetime Value, Marketing, Sales, Social Media, Strategy, Success, Technology
“Don’t count the people you reach; reach the people who count.” – David Ogilvy Introduction – The Real Question: Are You Paying for Reach, or Paying for Results? Picture this: you have a limited marketing budget and a long list of options – social media, email,...
by Guy | 2 Oct, 2025 | Advertising, Business - General, BusinessFitness, Communication, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Success
“If you’re not standing out, you’re invisible.” – Seth Godin The Real Question: Can You Cut Marketing Spend Without Cutting Your Future? Picture the scene: you’re sitting across from your finance director, reviewing next year’s numbers – costs are up, margins...
by Guy | 20 Dec, 2023 | Advertising, Business - General, BusinessFitness, Culture, Customers, Growth, Marketing, Motivation, Profitability, Sales, Social Media, Strategy, Valuation
“Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.” – Peter Forbes Imagine a world where every business conversation, pitch, or meeting leaves a lasting, vivid imprint on your...
by Guy | 30 Nov, 2021 | Advertising, Business - General, BusinessFitness, Customers, Marketing, Sales, Success
We’re often so involved with the products we sell that when talking to prospective customers we don’t address their problems and solve them with the solution we’re selling. We focus on the product itself, and then wonder why the customer is not jumping at the...
