by Guy | 6 Nov, 2025 | Artificial Intelligence, Board & Governance, Business - General, BusinessFitness, Culture, Customers, Disruption, Economy, Energy, Excellence, Growth, Leadership, Profitability, Risk, Strategy, Success, Technology
“The line between disorder and order lies in logistics.” – Sun Tzu, The Art of War Introduction – The Hidden Engine Behind Every Business It took just one ship to halt global trade – and remind the world how fragile supply chains really are. When the Ever Given...
by Guy | 30 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Customer Experience, CX, Customers, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Technology
“If your business is not on the internet, then your business will be out of business.” – Bill Gates Introduction: Your Website Never Sleeps – But Is It Working While You Do? It’s 2 AM on a Sunday, and you’re sleeping peacefully. A potential customer halfway across...
by Guy | 23 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Leadership, Marketing, Risk, Sales, Social Networking, Strategy, Success, Technology
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker Introduction – Why Marketing Means Nothing Until It Sells You’ve spent $5,000 on Facebook ads this quarter. Your blog...
by Guy | 16 Oct, 2025 | Business - General, BusinessFitness, Communication, Customers, Excellence, Lifetime Value, Marketing, Motivation, Sales, Social Networking, Strategy, Success, Technology
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Introduction – The Hidden Power You’re Probably Underfunding “Far too many SMEs don’t fail because their marketing is bad – they fail because nobody ever sees it.”...
by Guy | 9 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customers, Excellence, Growth, Leadership, Lifetime Value, Marketing, Sales, Social Media, Strategy, Success, Technology
“Don’t count the people you reach; reach the people who count.” – David Ogilvy Introduction – The Real Question: Are You Paying for Reach, or Paying for Results? Picture this: you have a limited marketing budget and a long list of options – social media, email,...
by Guy | 2 Oct, 2025 | Advertising, Business - General, BusinessFitness, Communication, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Success
“If you’re not standing out, you’re invisible.” – Seth Godin The Real Question: Can You Cut Marketing Spend Without Cutting Your Future? Picture the scene: you’re sitting across from your finance director, reviewing next year’s numbers – costs are up, margins...
