by Guy | 16 Oct, 2025 | Business - General, BusinessFitness, Communication, Customers, Excellence, Lifetime Value, Marketing, Motivation, Sales, Social Networking, Strategy, Success, Technology
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Introduction – The Hidden Power You’re Probably Underfunding “Far too many SMEs don’t fail because their marketing is bad – they fail because nobody ever sees it.”...
by Guy | 9 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customers, Excellence, Growth, Leadership, Lifetime Value, Marketing, Sales, Social Media, Strategy, Success, Technology
“Don’t count the people you reach; reach the people who count.” – David Ogilvy Introduction – The Real Question: Are You Paying for Reach, or Paying for Results? Picture this: you have a limited marketing budget and a long list of options – social media, email,...
by Casey Cartwright | 6 Oct, 2025 | Business - General, Coaching, Communication, HR & Personnel, Leadership, Motivation
Enhance leadership success with approaches that boost emotional intelligence. Drive team effectiveness and business growth to build stronger connections. As business leaders, we often focus on technical skills, strategic planning, and operational excellence. Yet one...
by Guy | 2 Oct, 2025 | Advertising, Business - General, BusinessFitness, Communication, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Success
“If you’re not standing out, you’re invisible.” – Seth Godin The Real Question: Can You Cut Marketing Spend Without Cutting Your Future? Picture the scene: you’re sitting across from your finance director, reviewing next year’s numbers – costs are up, margins...
by Guy | 25 Sep, 2025 | Business - General, BusinessFitness, Communication, Culture, Disruption, Growth, Leadership, Motivation, Productivity, Profitability, Risk, Strategy, Success
“It isn’t the changes themselves that people resist. It’s the losses that they see or fear as a result of those changes.” – William Bridges Introduction: Why Sustaining Change is the Real Test Six months after your last major change initiative launched, how many of...
by Guy | 18 Sep, 2025 | Business - General, BusinessFitness, Communication, Culture, Disruption, Excellence, Growth, Motivation, Productivity, Profitability, Strategy, Success
“Resistance to change is not a barrier but a signal to adjust your approach.” – Peter Senge Introduction – Why Managing Resistance to Change is the Real Test You’ve announced a major shift in your business. Perhaps it’s a new digital system, a restructure, or a...
