by Guy | Dec 28, 2023 | Business - General, BusinessFitness, Customers, Growth, Marketing, Publishing, Sales, Social Media
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy This statement by David Ogilvy, the legendary figure in the world of advertising, profoundly captures the essence of what a Call-to-Action...
by Guy | Dec 20, 2023 | Advertising, Business - General, BusinessFitness, Culture, Customers, Growth, Marketing, Motivation, Profitability, Sales, Social Media, Strategy, Valuation
“Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.” – Peter Forbes Imagine a world where every business conversation, pitch, or meeting leaves a lasting, vivid imprint on your...
by Guy | Dec 14, 2023 | Business - General, BusinessFitness, Culture, Customers, Growth, Leadership, Marketing, Profitability, Strategy, Success
“If you are not clear about who you are and your brand, no one else will be.” – Al Ries Imagine setting out on a journey without a map. You might stumble upon some interesting sights along the way, but reaching your destination would be a...
by Guy | Dec 7, 2023 | Business - General, BusinessFitness, Customers, Growth, Marketing, Sales, Success
“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.” – Seth Godin An elevator pitch should capture attention immediately...
by Guy | Nov 30, 2023 | Business - General, BusinessFitness, Culture, Growth, Leadership, Profitability, Risk, Sales, Strategy, Success
“Success is not just about making money; it’s about making a difference and managing it wisely.” – Unknown. This timeless quote emphasises that while profitability is essential for business success, it must be balanced, achieving harmony in business across...
by Guy | Nov 22, 2023 | Business - General, BusinessFitness, Culture, HR & Personnel, Leadership, Motivation, Productivity, Success, Work Life Balance
“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings.’” – Dave Barry Meetings, a necessary evil in the corporate world, often become a source of...