by Guy | 23 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Leadership, Marketing, Risk, Sales, Social Networking, Strategy, Success, Technology
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker Introduction – Why Marketing Means Nothing Until It Sells You’ve spent $5,000 on Facebook ads this quarter. Your blog...
by Guy | 16 Oct, 2025 | Business - General, BusinessFitness, Communication, Customers, Excellence, Lifetime Value, Marketing, Motivation, Sales, Social Networking, Strategy, Success, Technology
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Introduction – The Hidden Power You’re Probably Underfunding “Far too many SMEs don’t fail because their marketing is bad – they fail because nobody ever sees it.”...
by Guy | 9 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customers, Excellence, Growth, Leadership, Lifetime Value, Marketing, Sales, Social Media, Strategy, Success, Technology
“Don’t count the people you reach; reach the people who count.” – David Ogilvy Introduction – The Real Question: Are You Paying for Reach, or Paying for Results? Picture this: you have a limited marketing budget and a long list of options – social media, email,...
by Guy | 2 Oct, 2025 | Advertising, Business - General, BusinessFitness, Communication, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Success
“If you’re not standing out, you’re invisible.” – Seth Godin The Real Question: Can You Cut Marketing Spend Without Cutting Your Future? Picture the scene: you’re sitting across from your finance director, reviewing next year’s numbers – costs are up, margins...
by Guy | 25 Sep, 2025 | Business - General, BusinessFitness, Communication, Culture, Disruption, Growth, Leadership, Motivation, Productivity, Profitability, Risk, Strategy, Success
“It isn’t the changes themselves that people resist. It’s the losses that they see or fear as a result of those changes.” – William Bridges Introduction: Why Sustaining Change is the Real Test Six months after your last major change initiative launched, how many of...
