by Guy | 30 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Customer Experience, CX, Customers, Excellence, Growth, Marketing, Sales, Social Networking, Strategy, Technology
“If your business is not on the internet, then your business will be out of business.” – Bill Gates Introduction: Your Website Never Sleeps – But Is It Working While You Do? It’s 2 AM on a Sunday, and you’re sleeping peacefully. A potential customer halfway across...
by Guy | 23 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Leadership, Marketing, Risk, Sales, Social Networking, Strategy, Success, Technology
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker Introduction – Why Marketing Means Nothing Until It Sells You’ve spent $5,000 on Facebook ads this quarter. Your blog...
by Guy | 16 Oct, 2025 | Business - General, BusinessFitness, Communication, Customers, Excellence, Lifetime Value, Marketing, Motivation, Sales, Social Networking, Strategy, Success, Technology
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Introduction – The Hidden Power You’re Probably Underfunding “Far too many SMEs don’t fail because their marketing is bad – they fail because nobody ever sees it.”...
by Guy | 9 Oct, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customers, Excellence, Growth, Leadership, Lifetime Value, Marketing, Sales, Social Media, Strategy, Success, Technology
“Don’t count the people you reach; reach the people who count.” – David Ogilvy Introduction – The Real Question: Are You Paying for Reach, or Paying for Results? Picture this: you have a limited marketing budget and a long list of options – social media, email,...
by Casey Cartwright | 2 Sep, 2025 | Business - General, Excellence, Growth, Profitability, Strategy, Technology
If you want to make your business leaner and more efficient, consider outsourcing some tasks. We explain some of the many in-house business activities you can outsource here. Managing a growing business is rewarding, but it can also overwhelm you when juggling...
by Guy | 28 Aug, 2025 | Board of Directors, Business - General, BusinessFitness, Communication, Customers, Excellence, Growth, Leadership, Profitability, Risk, Strategy, Success, Technology
“Innovation is the ability to see change as an opportunity – not a threat.” – Steve Jobs Introduction – Can You Prove the Value of Your Innovation Spend? Is your innovation truly paying off – or simply keeping your team busy? For many SME leaders, this...
