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Marketing on a Budget: How to Win More Business Without Overspending

Marketing on a Budget: How to Win More Business Without Overspending

“If you’re not standing out, you’re invisible.” – Seth Godin   The Real Question: Can You Cut Marketing Spend Without Cutting Your Future? Picture the scene: you’re sitting across from your finance director, reviewing next year’s numbers – costs are up, margins...
Sustaining Change in Business: How CEOs Can Keep Momentum Alive and Embed Transformation

Sustaining Change in Business: How CEOs Can Keep Momentum Alive and Embed Transformation

“It isn’t the changes themselves that people resist. It’s the losses that they see or fear as a result of those changes.” – William Bridges Introduction: Why Sustaining Change is the Real Test Six months after your last major change initiative launched, how many of...
Managing Resistance to Change: A CEO’s Guide to Turning Pushback into Progress

Managing Resistance to Change: A CEO’s Guide to Turning Pushback into Progress

“Resistance to change is not a barrier but a signal to adjust your approach.” – Peter Senge   Introduction – Why Managing Resistance to Change is the Real Test You’ve announced a major shift in your business. Perhaps it’s a new digital system, a restructure, or a...
Effective Change Communication: How to Inspire Trust, Reduce Resistance, and Keep Your Team Aligned During Change

Effective Change Communication: How to Inspire Trust, Reduce Resistance, and Keep Your Team Aligned During Change

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw   Introduction – Why Communication Makes or Breaks Change You’ve announced a significant change within your business. Perhaps it’s a new operational...