by Guy | 12 Jun, 2025 | Business - General, BusinessFitness, Customers, Excellence, Growth, Leadership, Risk, Sales, Strategy, Success
“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.” – Michael E. Porter Introduction: Why Diversification Isn’t as Simple as It Sounds When does business diversification...
by Guy | 5 Jun, 2025 | Business - General, BusinessFitness, Culture, Customers, Excellence, Growth, Leadership, Marketing, Profitability, Risk, Strategy, Success
“The future is always coming up with surprises for us, and the best way to insulate yourself from these surprises is to diversify.” — Robert J. Shiller Introduction: The Necessity of Diversification for Growth What if your business lost 40% of its revenue...
by Guy | 3 Apr, 2025 | Artificial Intelligence, Business - General, BusinessFitness, Culture, Customers, Excellence, Growth, Leadership, Motivation, Productivity, Risk, Success, Technology
“The future is already here – it’s just not very evenly distributed.” – William Gibson This month, we’ve taken a close look at AI in business – not just from a technical standpoint, but through the lens of how SME business leaders but how...
by Guy | 16 Jan, 2025 | Business - General, BusinessFitness, Communication, Customers, Growth, Leadership, Marketing, Sales, Social Networking, Strategy, Success
“Storytelling is by far the most underrated skill when it comes to business.” – Gary Vaynerchuk Introduction: The Power of Storytelling in Sales Why is it that some sales pitches resonate deeply, and you remember them for a long time, while...
by Guy | 9 Jan, 2025 | Business - General, BusinessFitness, Culture, Customer Experience, CX, Customer Service, Customers, Excellence, Growth, Lifetime Value, Profitability, Sales, Strategy, Success
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Introduction: The Strategic Sales Imperative Every business leader dreams of driving exponential growth and achieving long-term profitability....
by Casey Cartwright | 11 Dec, 2024 | Business - General, Customer Experience, CX, Customers, Marketing, Social Media
Farmers markets are bustling hubs of culture, creativity, and community engagement. To maximise your success, you must professionalise your presence at farmers markets. This is not just about selling; it’s about creating an inviting atmosphere and building...
