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Targeted Marketing Channels: How to Make Every Dollar Count and Maximise ROI

by | Oct 9, 2025 | Advertising, Artificial Intelligence, Business - General, BusinessFitness, Communication, Culture, Customers, Excellence, Growth, Leadership, Lifetime Value, Marketing, Sales, Social Media, Strategy, Success, Technology | 0 comments

A precision calliper measuring a row of neatly arranged hand tools on a wooden workbench, symbolising targeted marketing channels and efficient use of resources.
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“Don’t count the people you reach; reach the people who count.” – David Ogilvy

Introduction – The Real Question: Are You Paying for Reach, or Paying for Results?

Picture this: you have a limited marketing budget and a long list of options – social media, email, events, partnerships, sponsorships, online ads. The temptation is to try a bit of everything. But as Peter Drucker warned, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

The uncomfortable truth is that most wasted spend doesn’t come from weak creative – it comes from using the right message in the wrong channel. You can have the sharpest positioning in the world, but if you send it through the wrong medium, it’s like shouting into an empty room. Precisely targeted marketing channels are key to success.

This article is the practical follow-up to last week’s strategic overview, Marketing on a Budget: How to Win More Business Without Overspending. Today, we’ll get specific:

  • How to select the right marketing channels for your business model.
  • How to measure what works and cut what doesn’t.
  • How to build a repeatable system that makes every pound count.

Because for SMEs, the goal is not to be everywhere. It’s to be in the right places consistently – the targeted marketing channels that will generate leads, build authority, and convert prospects into customers.

Is Your Channel Mix Broken? A 60-Second Diagnostic

Before we proceed, answer these five questions honestly:

  1. Can you name your cost per lead for each channel you’re using?
  2. Do you know which channel brings in customers with the highest lifetime value?
  3. Are you running more than four active marketing channels?
  4. Has any channel been “in test” for more than six months?
  5. Could you pause one channel tomorrow without your sales team noticing?

If you answered “no” to questions 1-2 or “yes” to questions 3-5, your channel mix likely needs attention. Let’s fix it.

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The RIGHT Marketing Channels Framework – A CEO’s Shortcut to Fit

Before you commit money to any campaign, stop and ask: who are we trying to reach? What do they care about? And where do they spend their time? Is this the right channel for us?

Here’s a simple, memorable framework: R.I.G.H.T.

  • R – Results Required: What is the primary outcome you need from your marketing right now? Is it generating a pipeline, closing immediate sales, retaining existing customers, or building brand awareness? Always prioritise one outcome per channel. Trying to achieve everything at once usually means achieving nothing meaningful.
  • I – Ideal Customer & Intent: Who specifically are you targeting, and more importantly, what are they trying to achieve at this moment? Map out their top tasks, potential objections, and key buying triggers. Understanding their current “intent” informs how and where you should engage them most effectively. For instance, someone actively searching for a solution on Google has a different intent than someone scrolling through social media.
  • G – Go-to-Market Motion: How does your business actually sell? Are you B2B or B2C? Is it a low-ticket, easy purchase, or a considered, high-value decision? Is your primary motion in-person or digital? Is it sales-led or product-led? Your chosen channels must align with your go-to-market model, or they won’t be effective. A channel that works brilliantly for a high-ticket B2B sale might be entirely inappropriate for a low-ticket B2C impulse purchase.
  • H – Home Base Readiness: Before you even think about driving traffic or spending on new channels, ensure your “house” is in order. Is your website fast, clear, and user-friendly? Do you have compelling proof assets like case studies and testimonials readily available? Is your lead capture mechanism robust and simple? Is your CRM set up to effectively handle and track incoming leads? Paying for traffic to a leaky bucket is a common and costly mistake. Fixing these foundational elements ensures your chosen marketing channels can actually convert.
  • T – Time & Unit Economics: What is your realistic budget for this channel? What is your team’s capacity to manage it? How quickly do you need to see impact (time-to-impact)? What are your target Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) expectations? What is the expected payback window for your investment? Understanding these economic realities is critical for sustainable growth.

The Channel Scorecard Tool:

To simplify this, use these five criteria (R.I.G.H.T.) to score potential channels. Focus on:

  • Fit & Focus: How well does it align with your customer and goals, and how precisely can you target your audience?
  • Cost Per Lead (CPL): What’s the estimated cost to generate a lead?
  • Time-to-Impact: How quickly can you expect results?
  • Measurability: How easily can you track performance and ROI?
  • Control: How much influence do you have over the channel and messaging?

Keep the channels with the highest composite scores; park the rest. For most SMEs, aiming for excellence in 2-4 channels maximum is far more effective than being merely adequate in many. Being mediocre across numerous channels is almost as bad as being completely invisible. The goal is to identify the marketing channels that best serve your specific customers and business model.

Remember Jason Goldberg’s Art of Scale core principles:

  • Principle #2 – Be the purple cow.
  • Principle #3 – Be #1 in the customer’s mind.

Your chosen channels should amplify your unique positioning and memorable brand, not replace it. They are the vehicles for your remarkable message.

👉 Related articles:

Digital vs Traditional – Integration, Not Opposition

It’s easy to pit digital against traditional marketing, but that’s a false choice. The most effective strategies integrate both. Digital provides reach and measurability – but noise levels are rising fast. Traditional channels still carry significant influence, especially in local and niche sectors.

Operationalising “Plant, Nurture, Harvest” for Channel Choice:

Let’s make last week’s foundational framework actionable for selecting and using your channels:

  • Plant (Awareness): Where do you build initial recognition cost-effectively?
    • Digital: Foundational SEO, targeted social ads (low spend, high precision), organic LinkedIn posts.
    • Traditional: Local PR, targeted trade press features, specific community sponsorships.
  • Nurture (Consideration): How do you engage prospects and guide them towards a decision?
    • Digital: Email sequences, consistent LinkedIn content, webinars, compelling case stories, comparison pages on your website, remarketing ads.
    • Traditional: Follow-up calls after events, targeted direct mail to specific lists.
  • Harvest (Conversion): How do you seal the deal?
    • Digital: Clear CTAs on landing pages, optimised checkout processes, sales-focused remarketing, direct sales outreach via CRM.
    • Traditional: In-person sales consultations, direct response ads with clear phone numbers.

Hybrid Strategies in Action:

The real magic happens when you connect these touchpoints. Imagine:

  • A local event attendee scans a QR code to download a valuable guide (offline-to-online bridge).
  • They then receive a personalised email nurture sequence (digital).
  • Later, they see a targeted LinkedIn ad remarketing them based on their website visit (digital integration).
  • A print ad in a trade journal drives readers to a specific landing page on your website (traditional driving digital).

Mini-Matrix: Channel Fit by Purchase Complexity & Audience Density:

To visualise this, consider a simple matrix:

Audience Density Purchase Complexity Best Channel Mix Examples
Niche B2B High LinkedIn (organic & paid), targeted email, direct outreach, industry webinars, niche trade press, account-based marketing
Broad B2C Low Targeted social media ads, SEO, email newsletters, Google Business Profile, local search ads, potentially radio/print
Considered B2C High SEO, content marketing, email nurturing, comparison pages, remarketing, targeted display ads, social media engagement
Local Service Medium/High Google Business Profile, local SEO, community engagement, local partnerships, targeted local ads, referral programmes

Digital overload is real. Standing out in a noisy space requires clarity, consistency and relevance. The story, tone and values must remain recognisable across every touchpoint. Confusion costs trust.

👉 Related articles: 

LinkedIn for B2B – A Practical Playbook

For B2B leaders, LinkedIn is almost always in the top 2 channels worth prioritising. Why? Because decision-makers and influencers are concentrated there – and unlike many platforms, LinkedIn remains primarily business-focused, with over a billion users worldwide.

Here’s a simple three-track cadence that works:

1. Authority Track

Post weekly insights, short case studies, simple charts, or frameworks. Not promotional fluff – genuine expertise. Posts from CEOs get 5-10x more engagement than company pages on their own. Your profile is your platform.

2. Engagement Track

Leave thoughtful comments on partner and customer posts. Send meaningful direct messages. Build relationships, not just reach. As Seth Godin says, “Marketing is about making change happen. Change requires trust, and trust requires engagement.”

3. Acquisition Track

Once organic content proves resonance, layer in lead magnets, event invitations, and sponsored updates. Never start with paid – prove the message works first.

Company vs Personal Pages

CEO and senior leaders act as amplification engines. A coordinated effort across your leadership team multiplies reach. And not just at the top – staff resharing posts can extend reach 5–10x without costing a cent. But maintain a professional company page as your organisational anchor. Ensure staff profiles are consistent with your values, business messaging, and overall ‘feel’ to avoid confusion, and maximise effectiveness.

Advanced tools like LinkedIn Sales Navigator can help build account lists, track signals, and identify warm introductions. But they are worthless without consistent presence.

Proof assets to build first: Three problem-solving posts, two case stories, one webinar or guide. Then consider paid amplification.

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Local Tactics That Punch Above Their Weight

Sometimes the shortest distance to revenue is through your own postcode. Local marketing builds trust and recognition faster than broad campaigns – especially for service businesses and regional operations.

Google Business Profile: Your 24/7 Storefront

Critical for services and local retail. Optimise it actively:

  • Complete every field
  • Add photos weekly (businesses with photos get 42% more requests for directions)
  • Post updates regularly
  • Respond to every review within 24 hours
  • Add FAQs addressing common questions

Community & Trade Bodies

Targeted sponsorships, speaking panels, breakfast roundtables. The ROI isn’t always immediate, but the compound effect of local visibility is substantial. You become the recognised expert in your market.

Partner Showcases

Co-host educational clinics with complementary firms. Run “ask-an-expert” drop-in sessions. Share audiences without competing. A financial adviser partnering with an estate agent or solicitor creates mutual value.

Referral Systems

Make it explicit, easy, and rewarding. Script the ask: “Who else do you know facing [specific problem] that we could help?” The best time to ask? Right after delivering exceptional results.

Business Breakfast Events

Face-to-face beats digital for relationship-building. A quarterly breakfast event for 20-30 prospects costs less than a month of paid ads and builds deeper connections.

The Offline-to-Online Bridge

QR codes on every printed material linking to lead magnets. Capture mechanisms at every event. Local partnerships amplified through digital channels. It’s not either/or – it’s both/and. When capturing data, ensure your Name, Address and Phone (NAP) details are consistent across directories.

Word-of-mouth is still by far the most cost-effective channel. Local activity, amplified online, builds both trust and reach.

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Partnerships & Referral Programmes – Build Trust at Speed

Leveraging the trust and networks of others is one of the most potent and cost-effective ways for SMEs to extend their reach, build credibility rapidly, and acquire new customers. These strategies tap into established relationships, significantly shortening the sales cycle and reducing marketing costs.

Strategic Partnerships:

  • Identify Ecosystem Peers: Find businesses serving the same target customers but offering complementary, non-competing solutions. Think about who your ideal client works with before or after they work with you. For example, a web designer might partner with a copywriter, a marketing agency with a CRM consultant, or an accountant with a financial advisor.
  • Structure for Mutual Benefit: Collaborations should offer clear value to both partners and their respective audiences. This can include:
    • Co-hosted webinars addressing shared customer pain points.
    • Joint content creation (e.g., co-authored articles, shared checklists).
    • Mutual email list swaps or cross-promotions.
    • Bundled service offerings that provide greater value to the end customer.
  • Leveraging Audiences: Partnerships provide access to established, often highly relevant, customer bases who already trust the partner business. This is a powerful way to gain visibility and leads.

Referral Programmes:

  • Formalising Advocacy: Turn your happiest customers into active advocates. Create a structured programme that incentivises them to refer new business. Don’t rely on passive hope; actively encourage and reward referrals.
  • Sustainable Incentives: Offer rewards that are perceived as generous but remain sustainable for your business. This could be discounts on future services, credits, gift vouchers, or exclusive access.
  • Make it Easy: Simplify the referral process. Provide customers with easy-to-share links, pre-written message templates, or simple referral forms. The easier it is, the more likely they are to participate.
  • The “Ask”: Don’t be shy about asking satisfied customers if they know anyone else who could benefit from your services. A direct, polite ask is often all that’s needed.
  • The Data: Referral programmes typically boast the lowest CAC (often 70-90% lower) and the highest conversion rates (50-70%) compared to cold channels (1-5%). This is because referrals come with pre-built trust and social proof, making the sales process much smoother.

Each referral is both a lead and a piece of social proof – a compounding loop of trust. To quote Seth Godin again, “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them.”

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Case Notes – Efficient Marketing Channel Mixes

To illustrate how this works in practice, here are three anonymised examples:

  • B2B SaaS, mid-ticket: shifted 60% of budget from Google Ads to LinkedIn webinars and email nurture. Result – cost per lead fell 35%, demo-to-close conversion rose 18%.
  • Regional services firm (B2C high-consideration): prioritised Google Business Profile, reviews, and local PR. Inbound calls increased 52%, CAC dropped 28%.
  • Specialist distributor: doubled down on trade-press bylines, partner webinars, and retargeting. Result – brand recognition improved noticeably, and partner-sourced revenue rose 31%.

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Budget Scenarios – Where to Spend First

Not all businesses have the same firepower, but every business can make smarter use of what they have. Here are three simple budget tiers to illustrate where to start and what to scale:

➤ $1,000/month

A lean budget needs precision. Focus on:

  • Email marketing with a simple nurture sequence.
  • Google Business Profile optimisation.
  • LinkedIn organic posts and comments.
  • One webinar or “lunch and learn” each quarter.

➤ $5,000/month

Allows for building on channels that have already shown traction:

  • Everything in the $1k plan.
  • Retargeting ads on Google or LinkedIn.
  • Trade press outreach or industry newsletter features.
  • Quarterly partner webinars or local events.

➤ $10,000+/month

At this level, you’re building momentum with systems:

  • Consistent content engine (regular articles, video shorts, podcasts).
  • Paid promotion of posts that have already proven engagement.
  • Niche sponsorships and targeted media placements.
  • Structured referral and co-marketing partnerships.

Use this with the 65–25–10 allocation structure introduced last week:

  • 65% proven channels, 25% brand building, 10% experimental.

This split helped me lead a business to 100x growth over 15 years. Your mix may differ depending on your market and maturity, but the principle stands – invest more in what works and test new ideas with discipline.

Measurement That Matters – CAC, CPL, CLTV & Payback

If you can’t measure it, you can’t manage it. The most successful businesses obsess over a small set of meaningful metrics:

Track by channel:

Here are the metrics that matter most:

  • ROI (Return on Investment): Compare revenue generated versus spend per channel.
  • CPL (Cost per Lead): How much it costs to acquire a lead through each channel.
  • CAC (Customer Acquisition Cost): Total spend needed to secure a paying customer.
  • CLTV (Customer Lifetime Value): The projected revenue from a customer over time.
  • Conversion Rates: Percentage moving through funnel stages from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to close.
  • Payback Time: How long it takes for the revenue to cover your marketing spend.

HubSpot data shows that conversion rates jump significantly when leads are followed up quickly and when buyer intent is aligned with channel choice.

Use accessible tools:

  • Google Analytics.
  • LinkedIn Insights.
  • Your CRM system (an absolute must as one of the core pillars of your digital foundation).
  • UTM tracking on ads and campaigns.
  • Simple dashboards or spreadsheets if nothing else.

Avoid vanity metrics:

Impressions, likes, and follower counts don’t pay the bills. You’re better off tracking:

  • Speed-to-lead.
  • Lead-to-opportunity conversion rate.
  • Deal close rate.

Set realistic time horizons:

  • SEO: 3–6 months.
  • Referrals: immediate but variable.
  • PR: compounding over time.

Introduce a simple dashboard structure to track everything and review them regularly. Establish kill criteria: if a channel doesn’t hit agreed targets within a set period, pause it and redeploy the spend. Revisit, don’t cling.

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Lean MarTech & AI – Keep the Stack Simple

The right technology stack can streamline your marketing efforts without breaking the bank. The key is to focus on essential tools that directly support your chosen channels and strategy, and to leverage Artificial Intelligence (AI) strategically for efficiency. Avoid paying for tools you’ll barely use – your technology should support your system, not overshadow it.

  • Essentials Only: For most SMEs, a lean MarTech stack includes:
    • A fast, reliable, and mobile-friendly website (your digital home base).
    • Robust website analytics (e.g., Google Analytics, freely available).
    • A capable CRM system for lead management, contact tracking, and sales pipeline visibility.
    • An email marketing platform (many offer affordable starter plans).
    • A webinar tool (essential for lead generation and nurturing).
    • A social media scheduling tool to maintain consistency (e.g. Buffer, Hootsuite).

Only invest in complex or enterprise-level tools if they solve a defined problem and clearly pay for themselves.

  • AI for Efficiency: Artificial Intelligence can be a powerful ally for budget-conscious marketers. Use it to enhance productivity, not replace core strategy:
    • Content Assistance: Drafting content outlines, initial copy variations, or summarising research.
    • Repurposing Content: Quickly generating social media snippets from blog posts, or summarising webinar transcripts.
    • Data Analysis: Identifying trends in your analytics data that might be missed.
    • Call Summaries: Transcribing and summarising sales or customer service calls for easier follow-up and insights.

Crucially, never outsource your judgement or strategic thinking to AI. Use it as an intelligent assistant to enhance your own capabilities, not replace them. Human insight, empathy, and strategic decision-making remain paramount.

  • Process Beats Tools: Even the best technology is ineffective without solid processes. Implement regular reviews to ensure your tools are supporting your strategy:
    • Weekly: Check key performance metrics, review lead follow-up effectiveness, and assess immediate campaign performance.
    • Monthly: Assess channel scorecard performance, review content engagement, and refine lead nurturing sequences.
    • Quarterly: Re-evaluate your overall channel mix, reset strategic objectives, and adjust budget allocation based on performance data.

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Risks & Pitfalls – Where Money Disappears Fast

Most marketing waste is entirely preventable. These are the most common traps SMEs fall into:

  • “Spray and pray”: Broadcasting generic messages across many channels without focus wastes budget and confuses customers.
  • Paying for traffic before website and sales infrastructure are ready: Driving visitors to slow or unclear websites kills conversion.
  • Inconsistent messaging: Conflicting communications across channels or within the company erode trust.
  • Over-reliance on one platform: Platform updates or declines can disrupt your pipeline severely.
  • Lack of measurement or follow-up: Without data and sales alignment, you can’t improve or know if the spend works.
  • No Service Level Agreement (SLA) between marketing and sales: Slow lead response times damage opportunities; HubSpot reports that leads left waiting more than an hour are seven times less likely to convert.
  • Neglecting existing customers – Paul Jarvis reminds us that many businesses chase new buyers while ignoring the ones already listening. Existing clients are prime referral and upsell opportunities.

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Pulling It Together – Your 30-Day Channel Sprint

When budgets are tight, structure creates momentum. Here’s a practical sprint to assess, prioritise, and activate your best channels:

Week 1 – Score & Set

  • Use the RIGHT framework to score your channels.
  • Fix glaring gaps in your home base.
  • Choose one primary outcome (e.g. pipeline or retention).

Week 2 – Build Proof & Capture

  • Write or record one case story.
  • Create one educational resource (guide, checklist, article).
  • Add or refine a lead capture mechanism (form, quiz, other lead magnet).

Week 3 – Light Deployment

  • Test 1–2 channels with small spend or targeted outreach.
  • Track speed-to-lead and basic engagement.

Week 4 – Review & Refine

  • Evaluate performance against your CAC/CPL targets.
  • Cut, keep, or scale based on evidence.
  • Document and schedule next actions.

Bear in mind that most channels need at least 90 days to prove themselves – but momentum begins in week one.

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Conclusion – Spend Less on Noise. Spend More on Fit.

Channel selection is strategic. It’s how your positioning meets buyers where they actually are – not where you wish they were.

The framework is simple: RIGHT – Results required, Ideal customer intent, Go-to-market motion, Home base readiness, Time and unit economics. Score channels objectively. Keep the best 2-4. Execute them excellently.

Integrate your marketing channels around your customer’s journey – Plant, Nurture, Harvest. Measure what matters: ROI, CPL, CAC, conversion rates, CLTV, and payback period. Ignore vanity metrics entirely.

Start with your budget reality. Even a near-zero budget can generate results through referrals, Google Business Profile optimisation, and CEO-led LinkedIn presence. Scale spending as you prove ROI.

The key insight? Effective marketing is about precision, not volume. One perfect-fit channel beats five mediocre ones.

The businesses that win are not louder – they’re clearer, more consistent, and more intentional with how they show up.

Key Takeaways:

  • Channel-audience misfit causes more waste than bad messaging.
  • Use the RIGHT framework to score and select channels objectively.
  • Most SMEs perform best with 2-4 high-fit channels executed well.
  • Integration across the customer journey outperforms channel isolation.
  • Measure CPL, CAC, and CLTV by channel – cut what doesn’t work.
  • Give channels 90 days before judging effectiveness.
  • Build authority, don’t chase attention.
  • Referrals and partnerships typically deliver the lowest CAC.
  • Your existing customers are your highest-ROI marketing channel.

Next Steps:

  1. Complete the 60-second diagnostic at the start of this article
  2. Score your current channels using the RIGHT framework
  3. Choose one channel to pause and one to double down on
  4. Launch your 30-day channel sprint this week
  5. Block a 90-day review date in your calendar

Next week, we’ll build on this with the long-game growth engines: content marketing and SEO – how to earn reach and trust without burning cash.

Your turn:

Which single channel could you pause for 90 days without hurting revenue – and where would you reassign that spend first?

I would love to hear your views. Share your thoughts in the comments, DM me, or feel free to drop me an email directly if you’d like a more private conversation.

FAQs – Targeted Marketing Channels

1. How many marketing channels should an SME use at once?

Most businesses perform best with two to four well-chosen channels. Spreading too thin makes your message weak and your spend ineffective.

2. What’s the quickest way to test if a channel is worth it?

Set a clear outcome, run a small 30–90 day test, and track CPL, CAC, and conversion rate. If it can’t prove traction quickly, pause and reassess.

3. Are traditional channels still worth considering?

Yes – especially at local or niche level. Trade press, events, sponsorships and print still work when aligned with digital follow-up and strong calls to action.

4. How do I know if LinkedIn is the right fit for my business?

If your buyers are professionals, decision-makers, or partner organisations, LinkedIn is almost always a top-tier channel. Authority content and outreach work particularly well.

5. What’s the most cost-effective marketing channel for SMEs?

Referrals and partnerships consistently deliver the lowest CAC and highest conversion rates – often 50–70%. But you need a clear system for asking and amplifying. Email, LinkedIn, and Google Business Profile often deliver strong ROI with low spend.

6. How long should I give a marketing channel before judging it?

A fair window is around 90 days, although cold ads and paid search can show signals sooner. SEO or PR will take longer, so expectations must adjust.

7. What tools do I actually need to track performance?

A fast website, Google Analytics, a CRM, and a basic email or webinar tool are enough to measure most SME activity. Add platforms only when there’s proof of need.

8. Should I still advertise if my website isn’t ready?

No – that’s one of the most expensive mistakes. Fix your home base first: speed, message clarity, proof, and capture mechanism.

9. What’s the biggest cause of wasted marketing spend?

Channel–audience misalignment. Most campaigns fail not because the idea is wrong, but because they’re broadcast in the wrong place.

10. How does AI fit into a lean marketing approach?

AI can improve speed – not strategy. Use it to repurpose content, summarise calls or draft frameworks, but keep tone, message, and judgement firmly human.

 

If you’ve found these answers helpful and want to look more deeply into the subject of effective marketing on a budget, you can explore the full article and more resources in the previous sections. And as always, feel free to share your thoughts in the comments below or reach out to me directly for further insights.

 

Want more tailored advice on scaling, transformation, effective marketing or other issues in your business? Book a free 30-minute strategy session today and get personalised advice.

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This month, we’re exploring the topic of Effective Marketing on a Budget, with this being the second article in the series. The first, should you wish to review it, was:

> Marketing on a Budget: How to Win More Business Without Overspending

 

Stay tuned for further articles to help you take your business to the next level – or better yet, subscribe to my blog and receive the latest insights straight to your inbox. Click here to sign up or send me a note here and I’ll add you to the list.

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Let’s Take Your Business to the Next Level

With over 50 years in the technology industry across three continents – including three decades in C-suite roles driving exponential revenue and profitability growth – I now coach business owners and leaders to achieve even greater success.

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Related Posts

If you’d like to learn more about effective marketing and the areas we’ve covered here, the following articles and posts might be of interest:

 

Backgrounders

Forbes – How To Determine The Best Marketing Channels  

Harvard Business Review – The New Rules of Marketing Across Channels

FastCompany – Small but mighty: How SMBs can seize marketing opportunities for growth

 

#BusinessFitness #ArtOfScale #BusinessCommunication #BusinessGrowth #Communication #DigitalMarketing #Growth #Leadership #Marketing #MarketingChannels #Sales #ScalingYourBusiness #Success  #QOTW

 

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