by Guy | 15 Aug, 2024 | Business - General, BusinessFitness, Customer Experience, CX, Customers, Growth, Marketing, Publishing, Sales, Social Networking, Technology
“Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency In our digital age, if your business isn’t online, it’s practically invisible. With over half of small and medium-sized businesses (SMEs) now conducting orders...
by Guy | 28 Dec, 2023 | Business - General, BusinessFitness, Customers, Growth, Marketing, Publishing, Sales, Social Media
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy This statement by David Ogilvy, the legendary figure in the world of advertising, profoundly captures the essence of what a Call-to-Action...
by Guy | 18 Jun, 2011 | Business - General, Economy, Productivity, Publishing, Recession, Technology, Upturn, Welfare State
Johannes Gutenberg’s invention of the printing press in 1440 heralded the start of mass communication – for the first time, text could be reproduced quickly and inexpensively for a large audience. Of course, very few people could read in those days and many...
by Guy | 25 Nov, 2009 | Advertising, Business - General, Marketing, Publishing, Strategy, Technology
As we approach the end of 2009, this question becomes all the more relevant. With a full year of advertising revenues down, subscriptions and renewals declining and staff being laid off to cut costs, there have to be questions as to how the publishing industry can...
