by Guy | 2 Dec, 2010 | Board & Governance, Business - General, Customer Experience, CX, Customer Service, Social Media, Social Networking, Strategy, Technology
Image by Laurel Papworth laurelpapworth.com and Gary Hayespersonalizemedia.com The old order is being turned on its head; companies used to being in control of their customers and their brand are now finding customers are wresting control from them and that they need...
by Guy | 2 May, 2010 | Advertising, Airlines, Banking, Business - General, Customer Service, Lifetime Value, Recession, Social Media, Strategy
Image via Wikipedia 2010 certainly seems to be going down as the year when the proverbial corporate skeletons are coming out of the cupboard: Toyota – which had built its brand on reliable, safe vehicles – recalls many millions of cars all around the world in an...
by Guy | 10 Nov, 2009 | Board & Governance, Business - General, Customer Experience, CX, Customer Service, Marketing, Social Media, Social Networking, Strategy
One of the most vigorously debated issues today is the place of Social Networking in the workplace: • Should companies be using Social Networking in their marketing mix? • Should staff be allowed access to Social Networking while at work? Much of the debate stems from...
