by Guy | 10 Sep, 2026 | BusinessFitness, Scalable Margin, Value & Founder Independence, Strategic Value Direction
“It is astonishing what foolish things one can temporarily believe if one thinks too long alone.” – John Maynard Keynes, preface to The General Theory of Employment, Interest and Money, 1936 It was a week into September, and the office had emptied...
by Guy | 3 Sep, 2026 | BusinessFitness, Strategic Value Direction, Structural Authority, Governance & Operating Design
“The era of procrastination, of half measures, of soothing and baffling expedients, of delays, is coming to its close. In its place we are entering a period of consequences.” – Winston Churchill, House of Commons debate on the Address, 12 November 1936...
by Guy | 20 Aug, 2026 | BusinessFitness, Scalable Margin, Value & Founder Independence, Strategic Value Direction
“To see what is in front of one’s nose needs a constant struggle.” – George Orwell, from the essay In Front of Your Nose, published in Tribune, 22 March 1946. Across a boardroom table, an owner is talking a prospective buyer through the...
by Guy | 6 Aug, 2026 | BusinessFitness, Scalable Margin, Value & Founder Independence, Strategic Value Direction
“Not everything that can be counted counts, and not everything that counts can be counted.” – William Bruce Cameron, Informal Sociology: A Casual Introduction to Sociological Thinking (1963) A business closes its best year on record. Revenue up...
by Guy | 30 Jul, 2026 | BusinessFitness, Scalable Margin, Value & Founder Independence, Strategic Value Direction
“I am tempted to declare that whatever doctrine the Armed Forces are working on, they have got it wrong. I am also tempted to declare that it does not matter that they have got it wrong. What does matter is their capacity to get it right quickly when the moment...
by Guy | 16 Jul, 2026 | BusinessFitness, Strategic Value Direction, Structural Authority, Governance & Operating Design
“Certitude is not the test of certainty. We have been cocksure of many things that were not so.” – Oliver Wendell Holmes Jr., “Natural Law”, Harvard Law Review, Volume 32, 1918 The board pack looked the way it always looks after a clean...
