A company’s reputation is one of those ‘off balance sheet’ items that can make or break it – something that a company like Turkish Airlines really ought to be aware of, especially as the airline markets itself as one of the best in the world. As Warren Buffet said,...
How many times have you asked your customers what they want when interacting with your business? Or, do you sit with your product team and come up with great new ideas that you implement and then announce, because the secrecy gives you an additional time edge over...
We’re all familiar with the terms B2B (Business to Business) and B2C (Business to Consumer) to describe a company’s market focus. But what about B4B and B4C? Quite simply, it’s about shifting the company focus from one of selling to your customer, to working for your...
How have you found customer service since the pandemic started around 2 years ago? In many areas, it has worsened considerably. My experience is that government departments and large companies are the biggest culprits here: it is commonplace to get an automatic email...
Is anybody better able to make statements about customers and business than Sam Walton? After all, he founded what is now the world’s biggest retail group, Walmart, as a discount store in Rogers, Arkansas, just under 60 years ago, in 1962. Today, that single discount...
Have you ever felt, as an existing customer of a business, that you’re less important to that business than a brand-new customer? It’s certainly happened to me… Often, I see businesses focusing all their efforts on chasing new customers – big marketing drives in that...
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